Reuters exclusively revealed that New Delhi has rejected Pernod Ricard’s (PERP.PA) application to renew its liquor sale license, citing ongoing investigations into the company – the latest blow to the French spirits giant in the critical growth market of India.

Market Impact

The company counts India as a key market where it has a 17% share and competes with Diageo (DGE.L). While the market share for New Delhi alone is not available, industry sources say that as an urban tourist hub, the city serves as a showcase market for premium brands, making it critical for any liquor company. 

Article Tags

Topics of Interest: Government

Type: Reuters Best

Sectors: Government & Public ServicesRetail & Consumer Goods

Regions: Asia

Countries: India

Win Types: Exclusivity

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Significant National Story

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